Megan O'Connell, Director of Marketing and Branding
Philadelphia International Airport | Northeast Philadelphia Airport
Megan O’Connell is the Director of Marketing and Branding at PHL and oversees this unit within the airport’s Strategic Partnerships/Revenue department. Ms. O’Connell is responsible for promoting the Philadelphia Airport System as a world-class gateway to the region by providing strategic marketing direction, building relationships with major stakeholders, leveraging consumer insights to drive innovation and working with other business units to attract new airlines, routes, concessionaires and travelers.
Before her current role, Ms. O’Connell was the Marketing and Customer Service Manager for MarketPlace PHL, the concessions management group that oversees the PHL Food & Shops program at Philadelphia International Airport. Responsible for all marketing, communications and public relations efforts within the concessions program, Ms. O’Connell also led a full program rebrand which included a full website redesign, design and installation of in-airport concessions advertising, and development and scale of a contactless ordering initiative. In addition to driving engagement, visibility and revenue for the PHL Food & Shops program, she was responsible for building relationships with local, national and international brands and operators and enhancing the guest experience through curated events and programming.